It came to me last night. In the midst of a back-and-forth comment flow about the newly announced MacPro: I am allergic to people arguing about platforms.
I get all itchy when people start railing against a brand based on some new product announcement. Hearing “Apple is dead to me,” causes me to twitch. I break into a cold sweat whenever I hear someone claiming one platform is the best there is and everything else sucks. It makes me ill enough to want to leave the conversation right away.
Are people really basing their loyalty to a brand or product on an announcement of a yet-to-be-shipped product? Seriously?!? So, the newly announced MacPro won’t allow you to make use of the PCIe expansion cards you are using today? Even though you are working on a 4-year old platform? With a 6-year old technology in PCIe? Even though not a single third party software or hardware developer has announced what their plans are for working with the new platform? Well, Grant Petty from Blackmagic has good things to say, so we’ll have to see if others will follow.
I’ve watched this industry struggle through some significant changes and this argument, while changing topics, remains constant – people can’t stand change. I read it best in the comment on the Blackmagic thread above, “it’s really just the case of people wanting a bigger horse instead of a car.”
Someone asked me, after voicing my hatred of platform wars, why I continued to bother participating. I had to stop and think. I replied, “its in my nature to seek out & keep as many tools in my kit as possible. I have to stay informed and up-to-date on the latest info and trends. While it may make my skin crawl, I’ll be damned if I’m going to let knee-jerk reactions and opinionated bloviations win the day.”
“Oh my god,” came the response, “could it be possible that you’re going conservative in your old age?”
“Exactly the opposite,” I replied,” I embrace change. I love learning all this new stuff. Bring it on.”